TL;DR: You don’t need to be a data expert yourself for your business to benefit from data-driven opportunities.
Regardless of which market you’re in, the number of employees and size of the company or the complexity of your services and products… Data is omnipresent in many different channels, sources and shapes. This hidden treasure is already inside your company , so why wouldn’t you use your data to it’s full potential and benefit from new opportunities.
Of course it’s not self-evident to approach your data processing in an effective manner for most companies, especialy for SME’s, who often have no specialized IT or data department. However this should not be a reason to leave your data unutilised! A common misunderstanding is that big data operations is only a tool for large companies and multinationals with a high-skilled data team integrated in their business structure…
By now every business is aware that you need to create a unique and distinct position in the market to separate yourself from the competition, otherwise you simply blend in the crowd of similar companies and eventually you will drown. You need to be remembered , sticking in the mind of your customer and offering true value is the key to succes. Build a strategy around your strengths and minimize your weaknesses, a very simple statement in theory, but in reality not as easy as it sounds. The what’s, where’s, when’s, how’s of your strategy will make or break your business. Data is a very valuable asset that contributes to your strategy in so many ways, it helps you to make the right decisions at the right time and avoids you to make big mistakes or miss out on important opportunities.
What is Data Operations?: “The alignment of people, process, and technology to enable more agile and automated approaches to enterprise data management in service of business goals. It aims to provide easier access to enterprise data to meet the demands of various stakeholders who are part of the data supply chain in support of a broad range of use cases.” (https://www.delphix.com/press-release/451-research-dataops )
But… Where do I start the data-driven journey for my business if I don’t know anything about the matter? Start the same as every other activity that doesn’t lie within your own expertise. Analyse the potential outcome of data processing for your business. If the result ought to be positive? Partner up with a professional third party! Data Operations is a technological complex business but there are plenty of specialized companies focused on data processing, visualization and analysis out there ready to help you out.
Developing your own data operations interface may take years (that’s probably time you don’t have), takes experts in the data field (hard to find the right well-educated people because of the war for talent in the IT sector) and may be very costly… By the time you finished your own first actionable data processing software it might already be outdated. The information flow goes faster, is larger and more complex than ever before. “Work smarter with your data instead of harder for your data.” I believe the solution is outsourcing, connect your business with a data professional, with top notch software and interfaces. DataOps businesses use your data in a safe environment, offer new valuable insight, visual presentations through a customized interface of specific data results and link different data sources to create business value like never before.
Integrate the information of online clicks and sales, mobile applications, social media , ERP, CRM systems, IoT of your store, contact centers, third party data, … all in real-time! Get a clear overview of your market, customer trends, analysis of the future and use it as a powerful competitive advantage. Act on upcoming trends before your competitors even know it’s there, be able to answer to the needs of your customers in every way. Be able to understand the reasons why promotion A failed and promotion B was a great succes, data opens up new possibilities and makes you a smarter company. And that is exactly what needs to be done in our current digitalized and technological economy, gather your data and make it smart data.
To conclude, regardless of what your company looks like… The data is already present, what you need to do is open this hidden treasure. Use smart data to become smart yourself.