Smart Profiling

Get insights into your target groups' profile,
motivations and behaviour.

Take customer centric actions, offer the best experience
and increase the customer lifetime value.


Use Case: Ikjeunemie!

About Ikjeunemie!

Ikjeunemie! is a runners community that wants to make running pleasant for everyone. 

click here to visit their website.

Their challenges

Use their collected big data efficiently, to further improve the runners' experience:
  • Personal approach towards their community users.
  • Improve the engagement between users within their own region.
  • Support organizers of running contests.

Our solution - Tengu.Start

After a brainstorm and writing out all possible use cases for Ikjeunemie!, we agreed upon the first proof of concept. The Tengu DataOps Interface was set up within 2 weeks: data integration, data processing, data mining and visualization. 

Resulting into below clearly understandable and attractive dashboard, including:

  • A heat map showing the location of the runners: yellow spots stand for more runners in that region.
  • An overview of your 'Jeunies' balance, the ecosystem of Ikjeunemie!.
  • A visualisation of the engagement on social media (like Facebook, Strava) about shared runs.
  • Insights on demographics (like age & gender) with consent of the user - resulting into a more personal approach.
Dashboard Denk - internal use only

Peter De Gryse
Partner IkJeuneMie!

"Tengu delivered our first data-driven dashboard in only two weeks time. We couldn't have done this faster ourselves. Their hands-on, no-nonsense approach made it very simple for us to start with our data-driven journey."
Other use cases

 Smart Data Aggregation

More and complexer data is captured and stored, not being accessible for the full organisation. Make data accessible for the right people. Drive value across your organisation.

Smart Retail

Get a better understanding of your shoppers' behaviour. Make data-driven decisions upon the best pricing or promotion strategy. Streamline your ordering process.

Want to know how we can help you?

Reach out, and we will set up a call with you a.s.a.p.