Smart Profiling


Get insights into your target groups' profile,
motivations and behaviour.

Take customer centric actions, offer the best experience
and increase the customer lifetime value.

 

Use Case: Ikjeunemie!

About Ikjeunemie!

Ikjeunemie! is a runners community that wants to make running pleasant for everyone. 

Their challenges

Use their collected big data efficiently, to further improve the runners' experience:
  • Personal approach towards their community users.
  • Improve the engagement between users within their own region.
  • Support organizers of running contests.
Ikjeunemie logo

Our solution - Tengu.Start

After a brainstorm and writing out all possible use cases for Ikjeunemie!, we agreed upon the first proof of concept. The Tengu DataOps Interface was set up within 2 weeks: data integration, data processing, data mining and visualization. 

Resulting into below clearly understandable and attractive dashboard, including:

  • A heat map showing the location of the runners: yellow spots stand for more runners in that region.
  • An overview of your 'Jeunies' balance, the ecosystem of Ikjeunemie!.
  • A visualisation of the engagement on social media (like Facebook, Strava) about shared runs.
  • Insights on demographics (like age & gender) with consent of the user - resulting into a more personal approach.
Dashboard Denk
Use Case IkJeunemie! results
Peter De Gryse

Peter De Gryse
Partner IkJeuneMie!

"Tengu delivered our first data-driven dashboard in only two weeks time. We couldn't have done this faster ourselves. Their hands-on, no-nonsense approach made it very simple for us to start with our data-driven journey."

Want to know how we can help you?

Reach out, and we will set up a call with you a.s.a.p.